Category Archives: Marketing

On Marketing One’s Book: A Dialogue

Ahh, the dreaded “m” word: Marketing. For many authors and other self-employed artists, the word creates a feeling bordering on disgust. It might bring to mind pictures of overweight men in polyester suits, hair slicked back, hand out, shark-smile in … Continue reading

Posted in Book promotion, J.P. Choquette, Marketing, Opinion, Social Media, Writers, Writing | 6 Comments

Online Networking for the Social Media Perplexed

Between Twitter and Facebook, Pinterest and Instagram, FourSquare and GooglePlus when is a writer supposed to, well, write? Whether you’re a Twitter quitter or a reformed Facebook addict (Candy Crush anyone?), there is a way to approach social networking to … Continue reading

Posted in Book promotion, Guppies, J.P. Choquette, Marketing, Writers, Writing | 5 Comments

What Authors Can Learn from KISS (Yes, that KISS)

The Molson Centre in Montreal on June 27th, 2000, was chilly, loud and dark. After spending nearly an hour in the hot sun on Rene Levesque Boulevard, it was hard to see inside the cavernous auditorium. I kept my boyfriend’s … Continue reading

Posted in J.P. Choquette, Marketing, Of Interest, Opinion, Uncategorized, Writers | Leave a comment

Author Events: To Do or Not to Do, That is Today’s Question

Ever have an experience like this? You hurriedly finish work just in time to scramble around in the kitchen making a quick dinner, inhale it while wondering if everything is packed in your “author bag/box/container” and then throw kisses over … Continue reading

Posted in Book promotion, J.P. Choquette, Marketing, Writers | Tagged , , , , | 6 Comments

Marketing a Book: Online vs. Real Time

While chatting with a friend this weekend she asked how my book sales were going. My second suspense novel, ‘Dark Circle,’ was recently released and a frenzy of promotional activity soon followed. While it’s easy to see how “real time” … Continue reading

Posted in Book promotion, J.P. Choquette, Marketing, Social Media, Writers, Writing | Tagged , , | 2 Comments

Social Media for YA Authors — Facebook, “Like a Pro”

I dearly love my personal Facebook page. Although I’m more private than many, it’s the place where I share photos from morning walks, tuck in scraps of research or poems, dream of characters, and most of all, connect with friends, … Continue reading

Posted in Beth Kanell, Marketing, Social Media, Young Adult | Tagged , , , , | Leave a comment

Social Media for YA Mystery Authors — and Others!

I think it’s important, at least for my own sanity, to spend more time writing than promoting. Honestly, I’d rather just write. But today, every author has at least some responsibility for getting a book to its readers beyond the … Continue reading

Posted in Beth Kanell, Marketing, SinCNE, Uncategorized, Young Adult | Tagged , , , , | Leave a comment

The Empowered Author–A Post about the Kristen McLean Event

After a terrible week in Boston (which I will write about at some point, but right now it is too soon) I was glad for the distraction of an event for Sisters in Crime New England on Sunday. Kristen McLean … Continue reading

Posted in Book promotion, Marketing, Uncategorized | 2 Comments

The more things change, they change, OK?

There was a story in the news recently that the younger generation has taken to typewriters. Not just to look at, but to use. I can’t help but feel this is kind of like they way younger people like fedoras … Continue reading

Posted in Craft, Editing, Marketing, Maureen Milliken, Of Interest, Opinion, Writers, Writing | 5 Comments

Elevator Pitching

Here it is, November 3rd, and Crime Bake is less than a week away. If you’re a new writer and new to Crime Bake, I think you’ll find it a wonderful opportunity to schmooze with fellow writers, attend workshops and … Continue reading

Posted in Conferences, Marketing, Nancy Gardner, SinCNE, Uncategorized, Writers, Writing | Tagged , , , , , , , | 2 Comments