When I Attended Kristen McLean’s Workshop I Wanted to Stand Up and Cheer!

by Barbara Ross, 2012 President of Sisters in Crime New England

Over the years, I’ve attended marketing workshops for writers on Social Media, Branding, Self-Publishing and a host of other “marketing” topics. I took these skills onboard, but I still felt like the proverbial blind man trying to understand the elephant by touching little parts of it. Despite an almost twenty year career that included partnerships with all the major college textbook publishers, and a second career as an author and small publisher, the “whys,” the “hows” and the “wherefores” of the decisions traditional publishers make eluded me. And self- and e-publishing felt like the wild west. I was convinced nobody understood it.

Until, as a part of the pilot class for the Grub Street Launch lab, I heard Kristen McLean speak. Kristen is a publishing insider with an outsiders’ perspective. After eighteen years in traditional publishing, she was asked to write a book analyzing how traditional publishers make decisions–from first moment when they consider your proposal or manuscript until the book is purchased by a consumer. But in studying the topic Kristen concluded that the publisher’s model was obsolete and irretrievably broken.

As Kristen considered the rapidly changing world of publishing, she saw a model emerging with empowered authors at its center. But to be empowered, authors need knowledge and data, so she founded a company to provide both of those.

You will leave this workshop, not only with a better understanding of the world of book buying and selling, but also with concrete and actionable skills.

Just for example, did you know that:

  • There are more than 31 fields of metadata that go with your book?
  • That titles that are listed by their publishers with all the metadata complete and correct sell 98% more?
  • That titles that include cover images in their metadata sell 268% more?
  • That titles that meet the standard, have a cover image and include enhanced metadata sell 2600 units more on average than those that do not?
  • That fiction sales are the most impacted by poor data practices?

If you are a self-pubishers, are you providing the right data? If you are traditionally published by any size press do you know how to check your metadata and get it corrected or completed?

This is just a tiny window into what you will learn.


Kristen McLean will be doing a workshop on February 10, 2013. Sign up here.


About J.A. Hennrikus/Julianne Holmes

J.A. (Julie) Hennrikus writes the Clock Shop Mystery Series under the name Julianne Holmes. JUST KILLING TIME, the first in the series, was published in Oct 2015 and was nominated for a BEST FIRST NOVEL Agatha award. CLOCK AND DAGGER was released in August 2016. CHIME AND PUNISHMENT will be released in August 2017. Julie's Theater Cop series will debut in the fall of 2017. A CHRISTMAS PERIL is the first in this series about an ex-cop who runs a theater company. wears two hats. Her short stories have been published by Level Best Books: “Tag, You’re Dead” in THIN ICE, “Her Wish” in DEAD CALM, and “The Pendulum Swings, Until It Doesn’t” in BLOOD MOON. Julie is an arts administrator and arts advocate. She tweets her writing life as @JHAuthors, and her other life as @JulieHennrikus. She is an avid theater goer and a member of Red Sox nation. Her website is jahennrikus.com, and she blogs with WickedCozyAuthors.com and KillerCharacters.com.
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s